Wednesday, January 14, 2009

Marketing

Well i am kind of a marketing freak u may say i love talking n marketing stuff :) as well as myself lol. One day i wish to be the marketing guru in this corporate world a far fetched dream thou,but i ll do it 1 day. Well coming to my 2nd blog it is also about marketing itself :). I was reading a book other day and i thought that i must share with u all how a Professor at IIM-A explains marketing tactics. (I think most of you would ve read this)

You see a gorgeous girl at party. You go up to her and say, "I'm very rich. Marry me!" That's Direct Marketing

You are at a party with a bunch of friends and see a gorgeous girl. One of your friend goes up to her and says, "He's very rich. Marry him". That's Advertising.

You see a gorgeous girl at a party.You go up to her and get her telephone number. The next day you call her and say "Hi I'm very rich. Marry me". That's Telemarketing.

You are at a party and see a gorgeous girl. She walks up to you and says, "You are very rich.." That's Brand Recognition

You see a gorgeous girl at a party. You go up to her and say, "I'm very rich. Marry me" she gives you a nice Hard slap on your face ouch :( That's Customer Feedback!!!!!!!!!!

You see a gorgeous girl at a party. you go up to her and say, "I'm very rich. Marry me!" and she introduces you to her husband who actually happens to be your enemy in d corporate world. That's Demand and Supply Gap

Finally you see a gorgeous girl at a party. you go up to her and before you say, "I'm very rich. Marry me!" she turns her face towards you- she is your wife !!!!!! That's Competition Eating your Market Share!!!

I bet the students would ve understood diff kinds of marketing without any hassle :-). That's why every1 who cracks CAT chooses IIM-A only as their 1st Priority to pursue Marketing cos the truth has been just revealed

Sayonara


Tuesday, January 13, 2009

How 2 B Rich n Famous in dis Rat Race

An old adage says "it's not what you know,it's who you know." Lets take a diff angle at it as "It's not what you know,but who knows you". Making your name known is the key to achieving success n finding new clients i.e. growing ur n/w :).

Speaking of making your name known. D best way is 2 bcum entrepreneur or start your own network marketing company ya any damn company rather dan joinng d existing ones. Say i want 2 b like Bill Gates ya Narayan Murthy rather dan joining dere company no offence thou. I'm sure u ll develop contacts n also money very soon :-). it is the short cut n fastest way 2 earn wealth, thou u ve a struggle period initially .Oh come on in every walk of life u ll ve struggle period ,n so does dis 1 .But it is unique. u get 2 b rich n famous also lol .i m sure every1 wants dis kind of lyf style is it not ?don't lie i bet u will want 2 :)

Well how do u bcum famous n rich. Well dere is sumthng called d "RECOGNITION FACTOR" which says suthng like this "This is how ppl think: If i ve not heard of u, u can't b very gud". how true dis 1 is.So the secret to bcum succes is u must market urself as the Expert. For e.g. whn u goin 4 placements/interviews don't give a damn abt ur marks if it is low jus, project urself in a manner ,so that ,dey ll ve no othr option dan choosing u ovr d person who has better grades. Me not a geek either. i m jus a 7 ptr tryng 2 influence every1 2 bcum Gates ya Murthy lol :) Remember don't believe in the myth dat if u do gud work ya get gud grades, new business ya job ll land 2 ur door step
So summarizing d whole thing
  • determine a positioning strategy that'll differentiate u 4m every1 else in ur category
  • do ur home work 2 find out whom u should market 2 n wat dey want 4m ur profession
  • Finally ppl only believe u r gud if dey ve heard of u
Adiosa,Sayonaara